When a brand is inspired by an apricot poodle named Bentley, you know it doesn't take itself too seriously.
The project started with a fun portrait using a variety of freehand drawing and photoshop effects to create an image that captured the adorably scruffy yet stylish dog named Bentley.
Next came the challenge of creating a logo. It needed to incorporate Bentley's portrait and the fun boardwalk fashion brand from a New Jersey shore town.
Aerial banner advertising is part of the beach lifestyle, and the Bentley brand wanted to feature Bentley doing that on a T-shirt.
Various types of airplanes and stylized images were designed.